Toshiba makes ultrasound systems with lots of upgrade paths. How to convince readers they've made an ultra-sound investment? Tell them when they start with Toshiba, they don't have to start over to add capabilities. Client loved the brochure.

(intro copy)

Toshiba’s family of transducers and software upgrades move your PowerVision 6000 system onto an entirely new level of precision and advanced functionality. Our plug-and-play transducers feature Toshiba’s patented “Chip-in-the-Tip technology. They include new pencil devices, multi-plane TEE, and multi-element transducers for superior spatial resolution. Also available are new linear, convex and phased array micro-transducers with more simultaneously driven elements.

Client: Toshiba Medical

Written by Alex A. Kecskes

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contact akcreativeworks@cox.net. 

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Alex A. Kecskes has written over 1,000 published articles and blogs on a wide variety of topics. He has also written hundreds of ads, brochures, mailers, radio spots, video scripts and web pages for ad agencies and Fortune 500 firms.