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Dental product mailers can be pretty boring. Not this attention grabber. It drives home the point that before 3M's APC Plus adhesive, flash (a dental appliance adhesive) was virtually invisible, making appliance positioning and clean-ups quite a chore.
(intro copy)
Hard-to-see flash isn’t easy to clean. But now there’s the APC PLUS System with color change adhesive. This new, efficient bonding system offers eye-opening advantages you’ve got to see to believe. The adhesive color is there while you’re positioning, but fades to clear when exposed to light. Flash clean up is far more efficient, which can mean less plaque that could affect debonding.
Client: 3M Unitek
Written by Alex A. Kecskes
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Alex A. Kecskes has written over 1,000 published articles and blogs on a wide variety of topics. He has also written hundreds of ads, brochures, mailers, radio spots, video scripts and web pages for ad agencies and Fortune 500 firms.
Brochures & Mailers
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