Social Media marketing can be extraordinarily effective, creating brand awareness, boosting existing customer loyalty, and adding new demographics to your customer base. Whether it's Twitter, Facebook, YouTube, or hosted blogs, social media tools can play a key role in building solid customer relationships and leveraging your traditional marketing efforts. In fact, more than 60 percent of Fortune 1000 companies with a web site will connect to or host some type of online community.

A Sales Force Multiplier for a Real Estate Team

Drew Burks, a full time real estate broker and technology consultant manages eight realtors and uses social media as a sales force multiplier to expand and retain his growing client base. "Until recently, marketing was all outbound," said Burks.  "In real estate, that was the person who had the largest geographic farm. They could send direct mail, be on bus benches, billboards, etc.  Today, armed with social media tools, a new agent can go into virtually any market and, in a very short time, either dominate or take a fair market share from a seasoned agent. If a prospect sees two fans on one broker's blog and 2,000 on another, it's a no-brainer who they'll want to do business with."

California Real Estate Magazine

Social Media for Real Estate Professionals

Written by Alex A. Kecskes

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Alex A. Kecskes has written over 1,000 published articles and blogs on a wide variety of topics. He has also written hundreds of ads, brochures, mailers, radio spots, video scripts and web pages for ad agencies and Fortune 500 firms.