A strong emotional appeal helped boost sales of these affordable single-family homes in Rancho Cucamonga. Value-conscious buyers fleeing skyrocketing prices in Orange and Los Angeles counties were drawn to the promise of spacious floorplans and "icing-on-the-cake" extras.

(intro copy)

Montelena gives you everything you've always wanted in a magnificent two-story home. Lots of room, a surprisingly affordable price, and lots of "icing on the cake" extras at no extra cost. Thanks to Lennar's Everything's Included program, sought after appointments—like granite countertops and a full line of deluxe appliances, even a refrigerator—are included in the price of your home. It makes home buying so incredibly easy. Stop by Montelena today and see what's for dessert.

Client: Lennar Family of Homebuilders

Written by Alex A. Kecskes

For full text on this sample,

contact akcreativeworks@cox.net. 

Back to Ads

Alex A. Kecskes has written over 1,000 published articles and blogs on a wide variety of topics. He has also written hundreds of ads, brochures, mailers, radio spots, video scripts and web pages for ad agencies and Fortune 500 firms.