A stunning photo of a luxurious estate-sized residence coupled with a headline that suggests an opportune time to buy helped sell these luxurious $1 - 2 million homes. Copy and inset photos reinforced the message of superb high-value appointments throughout.

(intro copy)

The Coast is Clear

Rising above the Pacific, in the private residential paradise of Newport Coast’s Pacific Ridge, only a handful of Pienza homes are move-in ready for the New Year. Each home is enhanced with high-value Everything Included features, the kind of upgrades that are usually options with other builders. Don’t wait, there’s a move-in ready Pienza home just waiting for you!

Client: Lennar Family of Homebuilders

Written by Alex A. Kecskes

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contact akcreativeworks@cox.net. 

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Alex A. Kecskes has written over 1,000 published articles and blogs on a wide variety of topics. He has also written hundreds of ads, brochures, mailers, radio spots, video scripts and web pages for ad agencies and Fortune 500 firms.